When Temu entered the Pakistani market, it arrived with the ambition of a tech giant on a mission to disrupt. With a flood of ads across TikTok, Facebook, and Instagram, the platform promised rock-bottom prices, cashback games, and deals that created a sense of urgency for shoppers across the country. For a brief moment, it…

Temu’s aggressive digital advertising in Pakistan is shaping the perception that it’s a game-changer for affordable online shopping in a market as price-sensitive as ours. The global platform, owned by e-commerce giant PDD Holdings, offers steep discounts on a wide variety of goods, from basic household items to electronics and accessories. However, what is being…

Hyundai Pakistan has made the shift to electric vehicles more accessible by offering new flexible installment plans on its flagship electric models, the IONIQ 5 and IONIQ 6. With low down payments starting at 30% and installment plans of up to 30 months, the brand aims to ease EV ownership for Pakistani customers. Under the…

Temu, the international shopping app known for its eye-catching discounts and relentless advertising, is facing increasing criticism in Pakistan. Already under scrutiny in the United States for allegedly product dumping and facing antitrust complaints in Europe, the company is now being called out by Pakistani consumers for misleading marketing, poor product quality, and a lack…